One of the most overlooked yet important aspects of a website is user experience. There are many elements of websites and they all receive varying levels of attention in the creative and technical stages of development. Unfortunately the user experience usually gets insufficient or no consideration.

So, what is user experience? Let’s not get too technical about it. In short, user experience is a combination of visual interface design, content delivery, and interactivity. Pretty simple isn’t it? Not really, and I’ll explain why.
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Starting an online store can be a daunting task. You have to figure out how to present your products, manage content and product changes, accept payments, offer incentives and reach your market. There are many pitfalls when choosing a shopping cart system, but we’re going to help you pick the right tool for the job.
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Small businesses are shifting the way their websites are managed and taking more tasks on internally. For years large businesses have benefited from internal web developers and the ability to make rapid website changes. Small businesses have been tied to outside web designers making changes more costly and less frequent. This problem has created a new market aimed at providing small businesses with the ability to make frequent website updates on their own.
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